SXM Festival 2027

SXM Festival turns ten. A hurricane, a pandemic and a decade of nights on one small island in the Caribbean: for the anniversary edition, SXM asked us to shape how that milestone looks and feels. We didn't invent a theme, we let the island be the theme. Saint Martin's own animals and plants, crystallised like salt and clear as the water around it, with the lambi shell as the hero. That one idea runs through everything we now make for SXM as its art directors: the brand, the phase one campaign and the artist PA's, the new website, the app and the events on the road, from Paris to ADE in Amsterdam. For the previous edition we built the website; for the biggest one yet, we create and support it all.