SXM Festival × Kalua Paris

For the first time ever, SXM Festival landed in Paris. Together with Kalua, the island brought one night to YOYO Palais de Tokyo on 19 September, from midnight until six in the morning, with Andera, Deer Jade, Julian Prince, Paso Doble, Sébastien Léger and Sistek on the decks. The idea was simple: take off from Saint Martin and touch down in the city. So the Eiffel Tower got a Caribbean sunset, palms that move in the breeze and the sea at its feet. We made the whole run: the save the date and its animation, the line-up artwork for posts and stories, an artist PA for every name on the bill and the story template the team used to count down to the night.