SENNA — Driven
Artists: Ayrton Senna, Meduza, Alok, Nicky Romero, Vintage Culture, Armin. van Buuren, Illusionize, Tom & Collins, Topic, A75, Ownboss, RUBACK, Cat Dealers, Chemical Surf, Sevenn, Zamna Soundsystem, Bruno Martini, Rick Bonadio, Maz, Antdot, Gui Boratto, Jessica Brancha, KVSH, Tchami, Anderson Noise, Ken Ishii, Renato Ratier, Liu
Album Name: Driven
Label: Universal Music
Year: 2024
Animations
Art Direction
content design
Release Artwork
Social Media
Art Direction
content design
Release Artwork
Social Media
Honoring Ayrton Senna’s Legacy:
Senna Driven Album & Events
As Art Directors for the Senna Driven project, we proudly celebrate Ayrton Senna’s legacy through music and visual design. Developed in collaboration with Bulldozer, Senna Brands, and Universal Music, this project spans a dynamic electronic album and live event experiences. With 21 tracks by global DJs, including Armin Van Buuren, Meduza, and Vintage Culture, the album incorporates motivational samples from Senna himself, blending genres from techno to trance.
Using the key visual provided by the Senna Foundation Brasil, we crafted a cohesive design language for both album and events, all in close coordination with the Foundation. Highlights include global reveals at Grand Prix events and activations at Tomorrowland, with the album debuting at the Brazilian Grand Prix.
With an upcoming world tour and continued activations, the Senna Driven project unites music, events, and Senna’s legacy in an inspiring, immersive experience.
