Building a label identity from the ground up: Paraíso Records Rebranding & Release System

Paraíso Records came to us as a label that sounded like the future but didn’t look like it yet. With distribution through ADA Music Benelux (WMG) and a Spotify Tastemaker profile, Paraíso had the structure of a major and the soul of an indie. Dance, Chill, Afro House — a sound that transcends borders. But the brand visuals weren’t telling that story. Scattered assets, no consistent line, no system to build on. That had to change.

We started with a full Discovery & Strategy phase: workshops on brand purpose, positioning, audience and the competitive landscape. From that foundation, we built a complete visual identity — logos and lock-ups, color palette, typography, iconography and pattern sets — packaged into a Brand Guidelines PDF that forms the backbone of everything that follows. Complemented by a Social & Content Template Suite of seven templates for IG, FB, TikTok and YouTube, a motion pack for CapCut and Premiere, and a Canva Brand Kit so the team can keep creating independently. The new website — custom WordPress — gives the label a digital home that scales with artists, releases, playlists and advertising.

Alongside the full rebrand, we built the Release Identity System: a scalable visual package that lets Paraíso roll out every release consistently and professionally. 4K Master Cover templates, Story and Portrait formats, Spotify Canvas, animated cover loops, Coming Soon and Out Now assets — and a Reel template where the artist drops in their own footage. Paraíso now has more than a logo. It has a system that grows with them.